The Work of Joel Viksten, Creative Director

The commercials with the two boys José and Pedro break down the barrier between reality and fantasy as they select football stars from the past and the present to participate in a backyard game.

The site's story combines the fantasy that lives within all kids and the reality of the actual stars of the World Cup. Using the neighbourhood from the TVCs the visitor could freely wander around in the environment and playfully interact with most things on the stage. Hiding extras and surprises throughout the site's different areas further enhanced the user's curiosity and imagination.

Adidas wanted an inspiring site, one that the customers could relate to as well as interact with the sportswear. The sporty clothing line was exposed in a beach atmosphere set at dawn. The user could zoom, twist and turn the products.

The Swedish national Lottery wanted to increase their sales. We invented the Dream world – a platform where visitors could share their dreams. Using dreamy scenery, inspiring music, and organic style, users got into a good way of being.

We asked the question: »What would you do if you won the jackpot?«. As the users shared their dreams, each dream represented itself in the shape of a leaf on a tree. As more users contributed, more leaves were added and eventually the world consisted of thousands of dreams and trees – entirely built up by users.

This is a microsite for businesses looking for a fleet & leasing deal. The user can choose from four different ready-made packages, and use a wizard to set up a suiting payment solution.

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Kosta Boda, Sweden's oldest glassworks still in use, wanted a new, inspiring site to showcase their extensive line of products and the lineup of renowned designers.

The result was a new CI for digital that allowed a smooth, almost organic, experience. The flash-based site let the products do the talking.

Along with the launch of Kosta Boda's consumer site, a corporate version was also launched. Adhering to the new CI, this user-friendly site was directed to corporations and press. The information architecture was made simple yet appealing.

Challenge Julian, a British football supporter!

Svenska Spel wanted to increase the awareness of the new season of Premier League. Swedish consumers got challenged by Julian, an English football supporter, to beat him on gambling. Would the user better predict the outcome of the Premier League games? If so, they had a fair chance of winning tickets to the games.

This is the On Demand site for Com Hem. It features the "Play" function which is TV On Demand. There is also a Video Store where the user can browse films for rental. The user can search for items, browse by channels, genres, release date, and so forth.

The design is tightly tied to the interface of the On Demand boxes for a consistent user experience across channels.

KingsClub is a second to none community devoted to truckers. By engaging truckers who already drive Scanias, we seek to establish a long-term relation to the costumer.

This new approach of a loyalty program allowed the users to create their own TruckBooks and share personal information, photos, videos, and audio files. Other features: the Truck Stop Guide (a Google Maps mashup); a well-frequented forum; a gallery featuring new trucks on the road, news from Scania, and much more.

The site's yearly goal was reached within the first month after launch.

Swedbank launched »The world's most generous mortgage offer« campaign. The offer contained no less than nine handy treats for people on the verge on changing housing. We wanted the audience to feel like the offers were real physical objects. We did so by packing the offers as physical objects in a box.

To bring interaction and fun to the site we created a world much alike those one in popup books: those books that fold up objects as the pages are flipped. As the user opened up objects inside the box the nine treats were displayed in an interesting way.

This gritty campaign site, with a very urban feel to it, was created to mark the initial launch of the F50+ range of Adidas products. The site was updated monthly with new material and offerings. As football fans all over the world navigated through the site, they were able to find out information about the products, as well as some of the favorite players in an interesting setting.