About Joel Viksten, Creative Director

Joel is a Creative Director at Fluid in San Francisco, with over ten years experience in integrated advertising for international brands. He is a visionary, creative leader with strong strategic skills and an idea-driven approach. Joel manages teams to award winning executions and has a solid background in interactive art direction. As a thought-leader, Joel grows healthy agency-client relationships with genuine passion and broad industry insight. He is at the forefront of dissolving the boundaries between physical and digital places.

Having worked with such international brands as Adidas, Intersport, H&M, Expekt.com, BMW, Absolut V&S, MasterCard, Kia, Opel, LG, L'Oréal, as well as many major Swedish clients, has extensively broadened Joel's understanding of consumers, their behaviors, and how to properly approach them.

Throughout the years Joel has developed a deep understanding and willingness to influence the culture of an agency; from developing its business, strategies, visions and methodology, to coordinating and inspiring team members.

Since his career started he has worked with integrated advertising, relationship marketing, direct marketing, branding, multi-channel strategy, e-commerce, merchandising, motion graphics, post production and fashion. The experience of working in different markets and such a varied field of segments has helped Joel gain a rare in-depth understanding of their workings and how they can co-exist to breathe life into an idea.