The Work of Joel Viksten, Creative Director

The concept of the website was to highlight new products' superiority in a style no language barrier could contain – comic books. The site was complimented with TV ads with the same flair.

The launch of this site initiated the global +10 concept leading up to the World Cup in Germany.

The platform was a groundbreaking interactive meeting area where the user could drag questions onto a selected player and get a video answer back. The target audience connected with the player, as though engaged in a one-on-one conversation, in a never before seen way. The incredible was made to feel normal, almost like everyday dialogue one would have with friends.

»+10« was the concept that was communicated in all of the football campaigns that Adidas ran before and during the Fifa World Cup.

Adidas wanted to trigger the target audience's awareness of team spirit and arose the question: »What is team?«.

On the site users could listen to what football professionals had to say about the importance of being a great team in order to play football well. The site was made feel alive by having monthly competitions and downloads.

By showing how the professional athletes do their tricks, football fans where triggered to improve their own game. Tricks and tips were being taught as the visitor browsed through the different categories. The tips were presented as either still image sequences that pedagogically explained each move and by videos of some amazing football stunts.

December 9th 2006 was the date when Fifa announced the brand new, official World Cup football, Teamgeist. Intersport had gathered young and talented players to promote the benefits of the never before seen technology of the football. Using video interactions and smooth player animations, the site appealed to a young audience.

As Adidas launched their new range of boots: the +f50 TunIT, Intersport wanted a website to exclusively promote the new boots. The main thing about the new range was that you could build your own boot by changing studs, uppers and chassis as you go. The message was carried through by showing pro footballers built up in pieces – just like robots.

As the first bank in Sweden, Swedbank let more than two million credit card holders design their own cards. To spread the rumor about this fantastic product, a design competition was held:
»Who will design the best looking credit card in Sweden?«

The campaign was an immediate success; just the first few days thousands of people had participated in the competition.

Xbox wanted to increase the awareness of the Xboxcup.com site. In partnership with Adidas and EA Sports this teaser site came to life. By using design that resembles that one of the Xbox360 console, as well as material from the World Cup game by EA Sports, the message was carried through.

For Opel to achieve higher brand awareness and consideration, its newsletter is crucially important. To gain a higher amount of subscribers to Opel's Newsletter we started a recruitment campaign.

The prizes were a handful of Opel GT's that the winners could utilize freely for a week during the holiday season.

Conceptual sketches for The Best Bar in The World event that occurred in the Summer of 2009. By using a location based service, such as Gowalla, beer lovers throughout the world would connect and meet up for a social few. The concept integrated events with bars, in-store merchandising, campaign site, mobile and ATL.

SEB is a financial institution represented in over 20 countries. As unsexy as financial services are, we decided to take a new take on their CI. The task was to make five presentations about their markets, values, responsibilities, etc.

It resulted in five animations with voice-over and background music. The movies told the story of SEB's business venture in a beautiful way by using smooth camera motion, a sketchy look that, as the movie played, developed to a more realistic look. Subtle details in the scene hinted what was being said.

Com Hem, the number one triple-play operator in Sweden, wanted to make it easier for potential customers to understand their broadband needs. Building on the world known from Com Hem ATL-ads, the site lets users take a survey to best understand what broadband speed and service suit them.

The campaign was run during the Swedish elections, allowing the world of the dolls to be changed into a world of propaganda; from political posters to bill boards to the traditional Swedish election booths.